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NPD: U.S. video game spending up 24% to $9.1 billion in Q3 2018


Consumer spending on video games in the U.S. during Q3 2018 (July to September) reached $9.1 billion in the U.S., according to The NPD Group. That is up 24 percent compared to the same period last year.

Software sales (which includes full games, subscriptions, and microtransactions) were up 25 percent at $.71 billion. The NPD Group attributed the growth to the continued success of mobile giant Candy Crush Saga, the popular battle royale game Fortnite, and hit console titles Marvel’s Spider-Man, Madden NFL 19, and NBA 2K19.

Hardware sales were up 11 percent to $737 million. Accessory sales grew 44 percent, while game cards (which give things like in-game currency or subscription time) grew a massive 63 percent.

“The Video Game market in the U.S. continues to thrive with compelling gaming content expanding the market, driving higher spending of hardware, accessory, and software,” said Mat Piscatella, games industry analyst at The NPD Group, in a statement sent to GamesBeat. “And with the sales strength of recent releases such as Marvel’s Spider-Man and NBA 2K19, combined with cross-platform titles such as Fortnite, there appears to be no slowing down as we head into the final stretch of the holiday shopping season.”

The holiday season encompasses Q4, and it will get a boost from giant titles like Call of Duty: Black Ops 4 and Red Dead Redemption 2. Nintendo Switch also gets help from exclusives Pokémon Let’s Go Pikachu and Eevee and Super Smash Bros. Ultimate.



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