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Black Friday ads 2018: Best deals at Amazon, Walmart, Best Buy, Target and more available now or coming soon



It’s Wednesday, but the bulk of Black Friday sales will either be starting later tonight (depending on your time zone) or first thing Thanksgiving Thursday. Walmart has already pulled the trigger on its online deals. And because most of the good deals have migrated online, there’s no reason to ruin your holiday by camping in a parking lot amid freezing temperatures. In fact, plenty of great Black Friday sales are already happening now at stores and online all across the country, including $200 PS4 and Xbox One bundles and deep discounts on our favorite TVs.

At CNET we’ve spent the last three weeks combing through all the sales and surfacing the deals we think you’ll like best. But you don’t have to take our word for it. Most stores have posted their complete Black Friday ads for you to check out online. If you want to get it straight from the horse’s mouth, the biggest studs in the retail stable — think Amazon, Walmart and Best Buy — are talking below.

Here are the full Black Friday ads, unedited and uncut — along with links to our curated lists of the best deals at each vendor.

See the best Black Friday deals overall

Stores are presented in rough chronological order of when their respective online sales are starting.


Full Black Friday toy catalog: Website linkPDF link 

Amazon’s sale started Nov. 16 but additional products are being added every day. Sales on Fire TV streamers and the first-ever discount on the brand-new Recast DVR were added Sunday. They’ve been joined by Blink XT security cameras as of Wednesday. Nearly every other Echo speaker and Fire tablet will follow on Thursday.  

CNET’s top picks: Black Friday 2018 Amazon deals now available: Roku, Fire TV, $199 Alexa sound bar, Recast DVR, Fire tablets, Blink cameras and more

See the top Amazon Black Friday deals


Full Sunday, Nov. 18 to Wednesday, Nov. 21 ad: (includes some early Black Friday deals) 

Full Black Friday ad:

Sale starts: Early sale started Nov. 18, with PS4 and Xbox deals among the first available. Early access Black Friday sales start midnight PT on Wednesday, Nov. 21 for Red Card members; Black Friday sales start 5 p.m. Thursday, Nov. 22

CNET’s top picks: Target’s Black Friday 2018: Get $400 Xbox One X 1TB, $750 4K Vizio TV, $250 PlayStation VR bundle and more right now!


Full Black Friday ad:

Sale started: Sunday, November 18, with PS4 and Xbox bundles available, along with plenty of discounts on specific titles.

CNET’s top picks: GameStop Black Friday deals on Xbox One and PS4 start Sunday, Nov. 18 — but so do Target’s

See the best Xbox One Black Friday deals
See the best Black Friday PS4 deals
See the best Nintendo Black Friday deals


Full Black Friday ad:

The sale has started: $25 Google Home Mini and Nintendo Switch bundles are now available, alongside a huge number of great deals.

CNET’s top picks: Black Friday 2018 Walmart deals start Wednesday: $199 PS4 and Xbox One bundles, $59 Instant Pot, $99 Google Home Hub and more

See the best Black Friday deals at Walmart

Best Buy

Full Black Friday ad:

Sale starts: Thursday, November 22, 5 p.m., but several items (including PS4 and Xbox One bundles, TCL 6 Series TV and Lenovo Smart Display) are now available.

CNET’s top picks: Black Friday 2018 deals at Best Buy: OLED TVs, Sonos, Google — and the best HomePod price ever


Full Black Friday ad:

Sale starts: Monday, Nov. 19, noon ET/9 a.m. PT online

CNET’s top picks: Newegg Black Friday 2018 deals: Acer Aspire 5 for $500, Nvidia Shield for $140


Full Black Friday ad:

Sale starts: Monday, Nov. 19 at 1:01 a.m. ET (Sunday 10:01 p.m. PT) online; additional deals Thursday, Nov. 22 at 1:01 a.m. ET (Wed. 10:01 p.m. PT) 

Kohl’s is looking like the best place to get a PS4: The best Black Friday 2018 deal on the PS4 Spider-Man bundle


Full Black Friday ad:

Sale starts: Thursday, Nov. 22, online

CNET’s top picks: Best Black Friday 2018 deals at Staples: $90 Amazon Fire HD and $580 Lenovo Flex live now, $24 Echo Dot, $99 Google Home Hub coming soon

Office Depot

Full Black Friday ad:

Sale starts: Thursday, Nov. 22, 12:01 a.m. online

CNET’s top picks: Black Friday 2018 Office Depot deals: HP laptop for $450, Chromebook for $130

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Best deals to score big on Black Friday


Black Friday 2018 deals in each category

Black Friday 2018 deals by store

Black Friday 2018: CNET’s complete coverage

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